The successful colour matching of packaging designs often requires a lot of communication effort for all parties involved. From the design to the final artwork, the conversion of data to the printing plates and the production of the designs, many aspects influence the final colour effect. Ever more demanding designs and dynamic timings increase the challenge for all project partners to achieve top results together.
As a development partner of Saueressig Group, ppg > flexofilm has implemented an innovation that improves uniform reproduction in the long term, even for demanding spot colours.
Often there are large gaps between the colour fan of a design agency, the perception of the marketing, the colour management workflow of the prepress and the realisation of the colour in the printing process. A simulation of final results by the common proofing methods can only close this gap to a limited extent. The difference between the actual conditions in the design, repro and printing process and the technical basis of the simulation possibilities is too large. This repeatedly leads to time-consuming adjustments during print approvals. Of course, these processes have evolved steadily over the years. Nevertheless, it is not unusual that colour specifications have to be met whose technical basis has little in common with the actual prerequisites of production conditions. The challenge is therefore to reproduce the effect of spot colours on different systems as uniformly as possible so that all those bearing responsibility in the course of a project process have a valid basis for decision-making.
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